PRELOVED — PANDUAN MEREK / BRAND GUIDE
Versi / Version: Juli / July 2026

BAHASA INDONESIA

Tentang
Preloved adalah marketplace komunitas untuk jual-beli fashion secondhand di Indonesia.

Penulisan nama
Tulis nama merek sebagai “Preloved”—huruf P kapital, tanpa spasi.

Warna inti
Preloved Blue (warna utama): #2420F5
Merah logo Preloved: #EB2120
Hitam: #111111
Paper: #F4F1EA

Penggunaan logo
1. Sisakan ruang kosong yang cukup di sekeliling logo.
2. Gunakan logo utama di atas latar terang dan logo putih di atas latar gelap.
3. Jangan memutar, meregangkan, mewarnai ulang, memotong, atau menambahkan efek pada logo.
4. Pastikan kontras logo selalu cukup jelas.

Kontak media
hey@preloved.co.id
https://preloved.co.id/press

ENGLISH

About
Preloved is a community marketplace for buying and selling secondhand fashion in Indonesia.

Brand name
Write the brand name as “Preloved”—capital P, no space.

Core colors
Preloved Blue (primary): #2420F5
Preloved Logo Red: #EB2120
Black: #111111
Paper: #F4F1EA

Logo use
1. Leave generous clear space around the logo.
2. Use the primary logo on light backgrounds and the white logo on dark backgrounds.
3. Do not rotate, stretch, recolor, crop, or add effects to the logo.
4. Always maintain clear contrast between the logo and its background.

Media contact
hey@preloved.co.id
https://preloved.co.id/press