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Preloved Book Malcolm McDonald Marketing Plans: A Complete G
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Rp 215.000
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5rb
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Excellent condition Original 100% An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It’s not difficult to spot those organizations that have failed to adopt a marketing approach!
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