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The Brand Gap

Sangat baik

Rp 40.000

Detail

The Brand Gap by Marty Neumeier argues that successful brands bridge the disconnect between business strategy (logic) and creative execution (magic). The book explains that a brand is a customer's "gut feeling" about a company, not just a logo, and is built through five key disciplines: differentiation, collaboration, innovation, validation, and cultivation. Neumeier emphasizes that to build a strong brand, companies must integrate creative and strategic thinking.

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