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The Brand Gap (ORI SECONDHAND)

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Rp 40.000
Detail
The Brand Gap by Marty Neumeier argues that successful brands bridge the disconnect between business strategy (logic) and creative execution (magic). The book explains that a brand is a customer's "gut feeling" about a company, not just a logo, and is built through five key disciplines: differentiation, collaboration, innovation, validation, and cultivation. Neumeier emphasizes that to build a strong brand, companies must integrate creative and strategic thinking.
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