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Building Strong Brands
Sangat baik
Rp 40.000
Gratis ongkir hingga
5rb
Hard cover, masih mulus, hanya sekali baca
Sinopsis : In his book, “Building Strong Brands,” Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald’s and others to demonstrate how strong brands have been created and managed.
A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization.
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